Logos Pathos Ethos - Mug

Logic, emotion, credibility. Aristotle worked out the whole architecture of persuasion and every advertisement since has been quietly using his notes. Sits on the desk as a small daily reminder of what you think.

• Two sizes: Choose 325 ml (11 oz) for a normal morning or 445 ml (15 oz) for a hard one.
• Dishwasher and microwave safe: Glossy ceramic that survives real kitchens, not just photo shoots.
• Built for the classroom: A favorite of debate coaches, rhetoric tutors and anyone teaching argument.

Master all three and you will rarely need to raise your voice.